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The market for the Diapers is around 100 crore which is growing. The company has a share of around 7% of the market and ranking as 3 rd largest share after Huggies and Pampers. The product wise market information is as under : |
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Disposable Baby Diapers |
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Based on the Market Survey conducted by the company following Brands are available in the Market from whom the company will face competition. |
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Huggies Manufactured and Marketed by Hindustan Liver Limited
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Maman Imported and Marketed by L. G.
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Pampers Imported and Marketed by Proctor & Gamble and Marico Industries.
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Pampers Imported and Marketed by Proctor & Gamble and Marico Industries.
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Snuggy Imported by Shogun Diapers Limited.
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Based on the findings it has been established that except for Huggies, marketed by Hindustan Lever Limited, other's are scarcely available in the market due to improper distribution network, irregular supplies, quality not confirming to standards and high price. Hence, based on the study, the company anticipates competition only from Huggies. The Diapers will be imported from Israel , which confirms to requirements of EEC directive and American Standards of quality. |
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Clinical Diaper for Adults |
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This product is mainly aimed for Adults who has shortcomings like Incontinence. It is a problem where the ability of the Adults to retain Urine or faces consciously and voluntarily gets reduced due to age, loss of sensitivity, strength etc.
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The product even though new in it's concept has been in regular use by the Adults by substituting either used cloths, extra large size of Baby Diapers, Pads meant for Hospitals use and even to a large extent by use of Sanitary Napkins. |
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The products also find acceptability with the following classes of customers |
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Urology Patients.
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Sick Patients suffering from Amebic Dysentery.
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Bed ridden Patients.
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Accident Victims.
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Patients undergoing surgery like Piles etc.
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The market for this product is not big at present but with growing disposable income and awareness of the product the size of market is increasing. |
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The present market size for Adult Diapers is around 10 Crore out of which Nobel has share of around 80 %. Its Brand “FREINDS” is very popular in adult diapers. |
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Wet Wipes for Baby and Family |
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The concept and need of neatness and hygiene has become predominant in Indian society particularly in Higher Class, Upper Middle Class and Middle class. The need and necessity of such product in India was recognized by a Indian manufacturer who has introduced Fresh One's in Indian market in select cities and towns and at present the sale of Fresh Ones is in the range of Rs. 10 Crore to Rs. 12 Crore per annum.
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Adult Maternity Pads |
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The concept is new and is becoming popular now a days. This are the big pads used by the Doctors at the time of Delivery. At present the market size for this product is very small but there is a big potential for the growth in size. |
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